Founding Brand & Content
Make a new behaviour culturally desirable.
Underneath HRV Club is serious thinking about physiology, recovery and the nervous system. On the outside, none of it should feel heavy.
The brand should feel effortless, smart and social. Something ambitious people want to be part of before we have finished explaining why.
You would be our first brand hire, and you would own how that world gets built.
About HRV Club
HRV Club is building nervous system fitness for ambitious India.
The ability to move between effort and recovery is one of the most important capacities a person can build. To push hard when life demands it. And to come all the way back when it does not.
For decades, we have learnt how to train the body for strength, endurance and performance. We have built gyms around it, industries around it and habits around it. We have barely built anything around our ability to recover.
A growing part of everyday load is no longer physical. It is screens, information, decisions, traffic and constant stimulation. Millions of people now measure the effect through sleep scores, HRV, stress and recovery data.
Measurement arrived. The intervention layer did not. We are building it.
We are starting with physical clubs, built around heat, cold, breath, light and stillness, where recovery becomes something you practise regularly, in the middle of a city and the middle of a normal week. Not something you escape to on a holiday. Not something you do only when something has already gone wrong.
The club is our first product, not the company.
On top of that we are building an intelligence layer, using wearable and health data to understand someone’s state, personalise what they do, and learn what actually works for them over time.
The clubs are where we learn. Intelligence is how that learning reaches far more people.
Our ambition is to make nervous system fitness as normal a part of health as physical fitness became before it.
The first HRV Club is being built in Gurgaon now.
What you would own
Positioning, language and the visual world. Social. All of it. Made by you, not briefed to someone else.
The events. Founder nights, athletes, creators and interesting people we want around the brand. Who comes, what it feels like and what people say about it afterwards.
The podcast, and the people we bring onto it.
Founding team’s voice as well as the company’s. When you are creating a new category, the founder and team is part of the brand.
Some days you will be thinking about what nervous system fitness should mean culturally in ten years. Some days you will be shooting tomorrow’s post yourself. Both are the job.
What you are really building
Running became a culture. Fitness became a culture. People built identities, communities, media and whole parts of their lives around them. Recovery will become one too.
Your job is to give it a language, images, people and rituals. If we do this well, people will not just use HRV Club. They will identify with what it stands for.
We want to make recovery feel less like wellness and more like a way ambitious people live.
Who you will build with
You will work directly with the founder, and get access to some of the strongest consumer, health and brand builders. You will get a lot of inputs. Your job is not to copy any of them.
It is to understand the consumer, develop your own point of view and build something people recognise as ours.
Who we are looking for
- You can write and you can make things. A post, a reel, a rough film, an interview. Nothing waits for an agency.
- You understand people. What they aspire to, what they signal, what they share, and what makes something feel culturally relevant instead of marketed.
- You have taste you can explain. Not just what looks good to you, but why people respond to it. Usually it lives in the detail.
- You can take a complicated idea and make it feel simple without making it stupid.
- You know the difference between a health brand people respect and a lifestyle brand people actually want to belong to.
- You are into health personally. Training, sleep, health, performance, the body, the brain, whatever your version is for you.
- You do not need to understand nervous system science today. But you should want to understand it simply, with curiosity.
- And you probably already have brands, creators, films, accounts or cultural things you obsess over and can explain exactly why.
Portfolio over pedigree.
Probably not for you if
You need a brand book before you can start. You want to manage an agency rather than make the work.
Or you want to turn HRV Club into a luxury wellness brand.
The deal
Founding team. Meaningful equity and real ownership of the whole function.
We will discuss compensation and equity openly in the first conversation.
Full HRV Club membership from day one. Access and exposure to the best people to learn from the industry. You cannot build this brand from the outside.
Written by Ginny Tewatia, founder. If you have questions before you apply, write to me at ginny@hrvclub.in. I read everything.